Yenepoya Online
MBA — Admissions Open

MBA in Marketing

Transform organisations and elevate careers with our online MBA in Marketing — build the strategic thinking and data-driven instincts modern marketing leaders rely on.

Duration:2 YearsSemesters:4Mode:Live OnlineEMI:₹3,210/mo*
Yenepoya Online MBA in Marketing learner planning a campaign on a laptop
A+
NAAC
Accredited
UGC
DEB
Approved
Learner reviewing marketing dashboards
Programme

About the specialisation

The MBA in Marketing programme equips students with strategic thinking and data-driven decision-making skills to thrive in the evolving marketing landscape. It offers a balanced curriculum covering consumer behavior, brand management, marketing analytics and digital marketing strategies. By integrating core business principles with specialised marketing concepts, this programme prepares students to craft impactful campaigns and build strong customer relationships.

Programme Highlights

Why choose this specialisation

Marketing core

Consumer behavior, digital marketing, brand management and specialised marketing subjects layered on core business management.

Data-driven decisions

Business analytics, research methods and marketing performance measurement to drive smart, evidence-led choices.

Real-world learning

Case studies, industry projects and experiential learning opportunities that connect theory to practice.

Digital era ready

Expertise in social media, digital marketing and consumer engagement strategies for the modern connected buyer.

Eligibility

Who can apply

Pass in an Undergraduate (Bachelor) programme of minimum three (3) years duration in any stream from a UGC-recognised university, with a minimum aggregate of 50% or an equivalent letter/numerical grade. A relaxation of 5% applies to SC/ST candidates.

Candidates in the final semester of their Bachelor's programme are also eligible to apply for the Online MBA in Marketing.
Career Outcomes

Where this specialisation takes you

Provides exciting opportunities across industries, focusing on market strategies, brand growth and consumer engagement worldwide.

Marketing Manager
Digital Marketing Manager
Brand Manager
Market Research Analyst
Sales and Distribution Manager
Product Manager
Advertising and Promotions Manager
Social Media Manager
Public Relations Manager
Content Marketing Strategist
Course Matrix

Curriculum you'll master

A rigorous, sequenced learning journey — each semester builds on the last, with practical labs, projects and industry electives woven in.

Management and Organizational Behavior
Accounting for Managers
Marketing Management
Business Economics
Business Communication
Fee Structure

Transparent, flexible fee plans

Choose an annual instalment or clear the full programme fee upfront. EMI options available for eligible learners.

Domestic learners
Yearly fee₹ 25,000
Total programme fee₹ 50,000
International learners
Yearly fee$ 417
Total programme fee$ 833
Note: Applicable examination fee per year — For Indian and SAARC students: ₹3,000. For International students: $50.

Ready to build your future?

Download the programme brochure for full curriculum details, fees, admission process and career outcomes.

FAQs

Frequently Asked Questions

Still deciding? Here's what most applicants ask before joining Yenepoya Online.

Yes, the University is entitled by the University Grants Commission (UGC) to offer online degree programs.

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